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5 reasons why your launch ‘failed’

Updated: Nov 6, 2022

First things first. There is no such thing as a failed launch.


If you are constantly trying to reach perfection in your launch, you’re going to feel like you’ve failed every time.


When you approach a launch with your experimental hat on, from a place of curiosity and possibility…that’s when the magic happens.


When you commit to implementing launch strategy, you commit to running your launches multiple times a year, so there is no space for entertaining ‘failed’ launches.


Okay so let’s get into why you didn’t get the results you wanted in your last launch…


You didn’t truly believe in your offer


If you don’t completely love, back and BELIEVE wholeheartedly in your offer, you can’t expect your audience to. Launching is an energy game and it doesn’t matter how killer your messaging is, if the energy around your offer isn’t there, it will be felt.


When you approach your launch with the energy that this is the best thing anyone can invest in, they usually will.



You didn’t stick to the strategy


This is a common problem I see time and time again when entrepreneurs get too attached to their goals and panic when they don’t reach them on day one of their launch.


They completely abandon ship…ie. the strategy.


If you have planned to keep your doors/cart open for two weeks, then commit to showing up and implementing the strategy for two weeks. It’s not over until it’s over.


If you decide to change everything halfway through because you’ve allowed panic to make the decisions for you, it’s going to be very difficult to learn what worked and what didn’t in your launch.


And this is key to evolving and improving your future launches.



Shiny object syndrome got ya


This is directly linked to you not really loving or completely believing in your offer and will lead to you abandoning the strategy.


When you go into your launch, you need to be laser-focused on showing up for that offer. A successful launch takes momentum and consistency, so if you’re getting distracted by other offerings or new ideas, you’re not giving your launch the attention it needs to thrive.


Your energy was off


This can happen when we don’t properly plan our launches around our own cycles and lives. Your life should always come first, so if you find yourself neglecting social or personal plans because of your launch, the energy is going to be off.


Plan your launch during a time when you know you are going to be completely present and in service of your community.


You expected too much too soon


Every launch is very different. If your last launch blew up on the first day, it doesn’t mean every launch will be like that. When you expect too much too soon and it doesn’t come to fruition, it’s very easy to lose belief in your launch.


This kind of energy never results in a successful launch. Practice detaching from the end goal and instead approach everyday of your launch with a sense of possibility and curiosity.


How can you serve your community? What can you celebrate? What are you learning?



How to have an expansive launch


If you desire a launch that you actually enjoy, you need to prioritise these three things:


  1. Create an offer that you truly connect and believe in

  2. Incorporate pleasure codes into your launch strategy

  3. Designing a thorough detailed launch plan that gives you and your offer the moment it needs to shine and be seen


If you want to have your most expansive launch yet I can support you in two different ways:



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